Not every online bookmaker aspires to be the biggest and the best in the industry. BatAtHome has made its bones in the industry by finding a niche market and being the best bookmaker within that niche. The niche includes are largely Central European contingent with a large focus on the smaller bettors in England.
It’s a testament to the website’s success that it has been providing sports betting services since 1999. BatAtHome is owned and operated by the BetClic Everest Group. The company is licensed to provide adult gaming services in Europe by both the Malta Gaming Authority and the UK Gambling Commission. Because of the size of the operation, it is noticeable that the company’s services and website operate on a smaller level than the big boys in the industry.
For the most part, the website is a “No Frills” site without many of the bells and whistles found on other sites. This has been done intentionally to make sure that the bookmaking operations don’t expand past what management feels they can efficiently handle. In fact, efficiency is the feeling the site expresses through its standard format and simple motif. As a positive feature, most of the website’s administrative information is easily accessible at the bottom of each page.
The proprietary software platform features a sports betting module, live betting, eSports, virtual betting and a small online casino that features about 90 video slots and 20+ table games. The page menu comes without drop-down menus, which makes it a little bit difficult for players to easily move from one landing page to the next. Once a player reaches the betting destination of choice, they should have little trouble finding the betting markets of interest.
The mobile app is compatible with both the Android and iOS operating systems. The app itself is just as generic as the website with the same betting options and functionality.
Established online gambling sites have little motivation to offer bonuses if ownership is satisfied with the size and makeup of the client base. At BetAtHomee, there is a small welcome matching bonus of 100% based on the player’s initial deposit of up to 50 euros. The terms and conditions on said bonus are reasonable. Beyond the welcome bonus, players can expect to see nothing more than a few intermittent betting promotions throughout any given month. The website offers nothing in the way of VIP bonuses. Again, it seems to be an intentional effort to keep things simple while relying on the loyalty of an established customer base.
Available Betting Markets/Wagering Options
For the most part, BetAtHome bettors get access to most major betting markets. That would include good coverage across Europe for European Football. Unlike many competitors in the European market, this site offers a limited number of betting opportunities on soccer leagues in South America and Asian. However, bettors do get access to most major betting markets in the US. This includes major college sports, the NBA, NFL, NHL and MLB.
On sports outside of Europe and the US, the betting markets are significantly limited. While many of the larger sites are offering betting options on as many as 50-60 betting markets on any given day, BetAtHome seems content to keep its number of available betting markets to somewhere around 20 a day. Bettors can take solace in the fact they will get access to betting opportunities on major special events throughout the world.
As for betting options, BetAtHome again chooses to keep things simple. Straight bets and accumulators are available on most sports. As far as teasers, prop bets and future odds betting are concerned, those options are usually limited to major leagues and special events like the World Cup, Super Bowl and NBA Championships. The odds seem to be on par with most of the industry’s top bookmakers, which is a big plus for loyal bettors. Note: Betting limits are relatively small compared to the rest of the industry. Management also maintains a cap on how much a sports bettor can make on a single wager and weekly.
The site’s live betting and streaming options also seem to be on par with the industry. The website does provide betting access to virtual sports and the fast-growing eSports leagues in operation throughout the world.
The online casino module features video slots from NetEnt, Microgaming and a small spattering of games from secondary software developers. There are a number of table games and live dealer games for people who need a break from betting on sports.
Based on management’s directive to keep things small and simple, the website only offers about a dozen banking options for deposits and even smaller menu for withdrawals. The deposits menu includes popular options like Bank Transfer, giropay, Moneta.ru, Neteller, PayPal, paysafecard, Skrill (Moneybookers), Sofortuberweisung, Ukash and Western Union. At this point in time, Bitcoin is not a viable banking option.
The withdraw menu is limited to wire transfers, Skrill and VISA cards. Players can expect a slower than normal processing period for withdrawals, perhaps as long as 72 hours in some cases. Proof of identification might be requested prior to the issuance of any withdrawals. Daily/weekly/monthly withdrawal limits are fairly small.
By most accounts, BetAtHome customer service department does a pretty good job. They are responsive and seem to handle issues fairly efficiently. Customer service representatives are available 365 days a year during extended business hours (07:30 – 22:30). They do provide a nice menu of CSR contact options, including live chat, email, online inquiry and phone.
Players who choose this site must do so with the understanding this is a small operation compared to some of the bigger brand names in the industry. Because of the website’s limited scope, players face a lot of limitations on things like betting options and financial considerations. In all fairness, what they do, they do well. For that reason, BetAtHome is worth recommending.