After 10 years of unprecedented growth, the online gambling industry stands at the crossroads. The idea of sustaining double digit percentage growth for over a decade boggles the mind. With that said, this is one industry that appears to be in position to continue such growth for at least the next decade. To do so, there are two things the industry needs to focus on for success.
The first thing has to so with the expansion of online gambling into parts of the world where no one ever thought to venture before. The reality is many parts of Asia, South America, Central America and Africa have a keen interest in legalizing online gambling for its resident. There are barriers to clear, but progress is being made. That’s a mind-boggling notion considering where the online gambling industry was just five short years ago.
The industry needs to aggressively deal with concerns related to problem gambling, rogue casino operations and predatory advertising if it wants to continue this expansion. If these issues can be reeled in, more conservation regions of the world would likely embrace the concept of online gambling.
That brings us to the second thing the industry needs to do. The idea people in mass would have access to computers in countries like Africa and South America is a bit misguided. Third-world countries don’t have a lot of access to computers and Wi-Fi. What they do have access to is cell phones with data capabilities.
In countries like The Philippines, there are more than 300,000,000 mobile devices in operation. Mind everyone, the total population is only 103,000,000. The proportionate numbers are similar in other third-world countries. It stands to reason that the online gambling industry needs to continue its emphasis on mobile gambling.
Current estimates put the number of gamblers in the UK who access their gambling accounts with a mobile device (smart phone, tablet) at around 50%. Future estimates move that number into the 75% range by the end of 2020. It doesn’t take a brain surgeon to understand the implications of these numbers. Mobile access equals massive growth into the future.
Building for that Future
The gambling mobile apps of the future must provide gamblers with the access to everything they want and need from an online gambling site. That includes unfettered access to the top online casino games and access to the same bonuses and promotions being offered to PC gamblers. Beyond that, mobile apps must have all the bells and whistles that have enticed online gamblers over the last 10 years. That means the apps must be highly function, easy to navigate with cutting edge technology. Additionally, mobile apps must include access to account funding options that address the needs of gamblers from every region. That might mean a bigger shift away from credit cards and more towards banking options like PayPal and cryptocurrency.
These are good times for the online gambling industry. If providers and software developers play their mobile gaming cards right, this industry has a great chance to exceed all expectations for years to come.