In the UK, the online casino industry has been operating for over 20 years. During that time, the industry has grown to levels no one in their right mind would have ever predicted as far back as 10 years ago. Today, there are hundreds of online casinos offering online casino games to millions of customers. Better yet, it doesn’t look like this growth is going to slow down any time soon.
Every year over the last 10 years, in particular, the industry has reported double-digit percentage year over year growth in terms of both revenue and participation. As the competition among providers continues to intensify, the scramble is on to draw in new customers and keep the existing ones from jumping ship. This fierce level of competition is forcing online casino operators to keep upping the ante by offering bigger and better bonuses and promotions.
The Rise of the Bonus
The current rise of the online casino bonus seems to coincide with a rush to market by a growing population of new online gambling operators. They come into the marketplace knowing they have to compete with established gambling brands like William Hill, Paddy Power, and bet365. They also know competing based on the quality or quantity of games would be futile because every online casino worth its salt now offers hundreds of games from multiple software providers.
The only way a new online casino can realistically compete with the big boys is to offer aggressive bonus promotions, always featuring the welcome bonus.
In the early days of online casino gambling, operators could get what they wanted from customers with small inconsequential bonuses that always came with casino-friendly terms and conditions. They could get away with meager offers because the competition was small.
The competition is no longer small. This new generation of online casino operators is aggressive with its bonuses to the benefit of online casino gamblers. It is becoming increasingly more common to see online casinos like Ufabet coming out of the gate with welcome offers as high as 500% based on the customer’s first real cash deposit of up to $300. That is $1,500 in free bets on casino games. As if that is not enough, a lot of sites are throwing in free slot spins for good measure.
For what it’s worth, the terms and conditions attached to these mega offers still favor the casinos. Some casinos are attaching play-through requirements as high as 60 ties the bonus amount.
It’s hard to tell where this new bonus revolution is going. What we do know is online gambling is finally penetrating other markets. This will eventually lead to millions of new customers out there on the internet, looking for the biggest and best bonus offers they can find.
The logical conclusion to this bonus revolution is a pricing war where bonus offers just keep getting bigger. In a pricing war, there are always winners and losers. With that said, online casino gamblers will always be the winners if they are willing to jump from one site to the next to keep scoring massive bonuses.