Unibet Review


When European bookmakers first entered the online sports betting market in 1999, there wasn’t much quality competition. After 20 years in the industry, it has become clear that Unibet is one of the top online betting sites in the world. It’s worth noting owner/operator Platinum Gaming Limited/Unibet International founded Unibet in 1997. It took two years for them to bring the right product to the Internet. It’s this discipline and patience that has become a trademark of the operation.

With literally millions of customers located all over the world, Unibet takes seriously its responsibility to provide fair gaming and a secure gaming environment. To that end, Platinum Gaming Limited maintains licensing in many of Europe’s premium jurisdictions, including the Gibraltar Gambling Commission, Malta Gaming Authority and the UK Gaming Commission.

Website/Software/Mobile Apps

It comes as no surprise that Unibet has invested the time and money necessary to produce a nice-looking website. The use of green and black tints as part of the motif creates a sense of success and that’s what customers are looking for in an online gambling destination. The overall design of the website perfectly allocates space for advertising, gambling information and administrative details. An east-to-use banner menu area efficiently helps players get from one page to the next. This is an award-winning operation, and it certainly shows in the details.

After a bit of research, the actual software platform may have come from a company called Kambi working in conjunction with software developers from Unibet. The casino and live casino portions of the website feature integrated games from a large variety of top-level gaming software developers, including Betsoft, IGT, Microgaming and NetEnt. It’s worth noting the integration from one module to the next is seamless.

The mobile app is just as appealing as the website. It has the same gaming content and level of functionality. The mobile app is available for the Android and Apple operating systems. Other types of mobile devices can access the site through its optimized website.


After visiting the “special offers” section of the website, it’s clear that Unibet prefers to focus its bonus monies on betting promotions. The welcome bonus amounts to nothing more than a small rebate on the player’s first losing bet. From there, the player will get access to a number of interesting betting promotions. Most of the betting promos revolve around cash rebates, odds boosting and special drawings for prizes. It’s not really a comprehensive bonus menu, but there is a little extra value available for the players who are wanting to do the things necessary to partake in one of the available betting promos. The good news is so matter which betting option is chosen, there will be a least a couple of betting promotions to help ignite the fun.

Available Betting Markets/Wagering Options 

If a sports bettor is having difficulty finding a sport to bet on at Unibet, they aren’t trying. The reality is Unibet offers sports betting opportunities on betting markets located all over the world. Of course, the primary focus is always going to be on soccer. The real winners are the sports bettors who want to bet on soccer matches throughout the entire day. That’s right. Unitbet offers soccer betting markets from major soccer leagues located in every part of the globe. They even provide odds on regional soccer matches in portions of Europe.

Beyond soccer, there’s a great deal of emphasis placed on betting markets in the US. The US betting markets include all of the major sports leagues as well as NCAA basketball and football. Other available betting markets cross into non-mainstream sports like rugby, cricket, darts, tennis, golf, boxing, motor sports and Aussie Rules Football. After pre-match bets are in the books, players can sit back and enjoy streamed games with live in-play betting options.

Betting options include the requisite accumulators (parlays), teasers on American sports, straight bets, proposition bets and future odds betting. During the Super Bowl and World Cup soccer events, the number of available propositions bets can reach into the hundreds.

If a player decides they need a break for sports betting, there are other online gambling options available. A trip to the online casino will give them access to dozens of table games, live dealer games and hundreds of the most popular video slots in the industry. Perhaps, a couple hours of poker or bingo will break the monotony. All of this is available at Unibet.


One of the great benefits a player gets from using a top-level bookmaker/online casino is not having to worry about banking issues. Unitbet offers at least a dozen popular deposit options. On this list, players will find options like Neteller, Skrill, paysafecared, bank wire, PayPal, VISA and MasterCard. Several of these same options can be used for withdrawals. Banking limits seem pretty liberal. When players are ready to make a withdrawal, they can anticipate having to wait for a short period of time, depending on the withdrawal method chosen. Proof of identification will be required with at least the first withdrawal request. At this time, Bitcoin and other cryptocurrencies are not yet a viable banking option.

Customer Service

Based on various reports, Unibet provides first-class customer service. The representatives are responsive and usually handle questions and issues in a reasonable timeframe. Patrons will be thrilled to find out the customer service department is open 24/7/365. Available contact options include Account Message, Email, Live Chat, Telephone.


It isn’t going to take a novice online sports bettor or casino player long to figure out why Unibet has an award-winning online gambling operation. The fact this website has survived and thrived through all these years says it all. Sports gamblers will enjoy a huge selection of betting market while customers who prefer online casino play will enjoy having access to hundreds of the best online casino games in the industry. There really isn’t anything to worry about with Unibet. Of course, a little better welcome bonus would move the online betting operation a little closer to perfection.


About the author

Sandy Platini

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